Japan Local Government Centre (JLGC) London > Lessons from Japan: investing in local identities

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Lessons from Japan: investing in local identities

The Guardian‘s Local Government Network website carries a feature today on place branding practice by local authorities in Japan, including several quotes by JLGC’s Keith Kelly and a precis of our office’s activities in the UK.

The article also mentions the JLGC case studies ‘Using regional products and PR to revitalise local areas’ (PDF) and ‘Using pop culture to assert distinctiveness of place’ (PDF).

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