{"id":7934,"date":"2022-02-15T09:52:14","date_gmt":"2022-02-15T09:52:14","guid":{"rendered":"https:\/\/www.jlgc.org.uk\/jp\/?post_type=ad_report&#038;p=7934"},"modified":"2022-02-28T10:01:31","modified_gmt":"2022-02-28T10:01:31","slug":"nolo","status":"publish","type":"ad_report","link":"https:\/\/www.jlgc.org.uk\/jp\/ad_report\/nolo\/","title":{"rendered":"AD\u30ec\u30dd\u30fc\u30c8\u300c\u82f1\u56fd\u306b\u304a\u3051\u308b\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u5e02\u5834\u306e\u62e1\u5927\u3068\u653f\u5e9c\u306e\u98df\u54c1\u8868\u793a\u5bfe\u5fdc\u306b\u3064\u3044\u3066\u300d"},"content":{"rendered":"<p><strong><u>\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u5e02\u5834\u306e\u62e1\u5927<\/u><\/strong><\/p>\n<p>\u82f1\u56fd\u3067\u306f\u3001\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u53ca\u3073\u4f4e\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\uff08\u4ee5\u4e0b\u3001NOLO\uff08Non-alcohol, Low-alcohol\uff09\u3068\u3044\u3046\uff09\u306e\u5e02\u5834\u306f\u62e1\u5927\u3092\u7d9a\u3051\u3066\u304a\u308a\uff082005\u5e7484\u5104\u30dd\u30f3\u30c9\u21922020\u5e74129\u5104\u30dd\u30f3\u30c9\uff09\u3001\u6d88\u8cbb\u91cf\u306f2024\u5e74\u307e\u3067\u306b\u3055\u3089\u306b31\uff05\u5897\u52a0\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u5143\u3005\u3001\u5b97\u6559\u4e0a\u306e\u7406\u7531\u3084\u5065\u5eb7\u4e0a\u306e\u7406\u7531\u304b\u3089\u98f2\u9152\u3092\u3057\u306a\u3044\u65b9\u3005\u304c\u3053\u308c\u3089\u306e\u98f2\u6599\u3092\u6d88\u8cbb\u3057\u3066\u3044\u305f\u304c\u3001\u8fd1\u5e74\u7279\u306b\u9855\u8457\u306a\u3053\u3068\u3068\u3057\u3066\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u82e5\u8005\u306e\u4e2d\u306b\u3001\u300cTeetotalers\uff08\u5b8c\u5168\u7981\u9152\u4e3b\u7fa9\u8005\uff09\u300d\u3084\u300csober curious\uff08\u304a\u9152\u3092\u98f2\u3081\u308b\u4eba\u304c\u3001\u3042\u3048\u3066\u98f2\u307e\u306a\u3044\u4e3b\u7fa9\uff09\u300d\u306a\u3069\u3068\u547c\u3070\u308c\u308b\u3001\u30a2\u30eb\u30b3\u30fc\u30eb\u3092\u98f2\u307e\u306a\u3044\u65b9\u3005\u304c\u5897\u52a0\u3057\u3066\u304d\u3066\u3044\u308b\u3053\u3068\u304c\u80cc\u666f\u3068\u3057\u3066\u3042\u308a\u3001\u98f2\u9152\u4eba\u53e3\u306f2000\u5e74\u9803\u3092\u30d4\u30fc\u30af\u3068\u3057\u3066\u6e1b\u5c11\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u5831\u9053\u3082\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u5e02\u5834\u306e\u5909\u5316\u3092\u53d7\u3051\u3066\u3001\u73fe\u5730\u30b9\u30fc\u30d1\u30fc\u306b\u304a\u3044\u3066\u3082\u3001NOLO\u5c02\u9580\u306e\u58f2\u308a\u5834\uff08\u68da\uff09\u304c\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u307b\u304b\u30012020\u5e74\u306b\u306f\u30ed\u30f3\u30c9\u30f3\u5e02\u5185\u306b\u4e16\u754c\u521d\u3068\u306a\u308b\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u5c02\u9580\u306e\u30d0\u30fc\u304c\u958b\u696d\u3057\u3066\u8a71\u984c\u306b\u306a\u308a\u3001\u307e\u305f\u3001\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u5c02\u9580\u306e\u91b8\u9020\u6240\u306a\u3069\u3082\u8907\u6570\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3002<\/p>\n<p>2021\u5e7411\u6708\u306b\u30ed\u30f3\u30c9\u30f3\u5e02\u5185\u3067\u958b\u50ac\u3055\u308c\u305f\u3001\u98f2\u6599\u95a2\u4fc2\u306e\u898b\u672c\u5e02\u3067\u3042\u308bInternational Drink Expo\u306b\u304a\u3044\u3066\u3082\u3001NOLO\u306e\u4e8b\u696d\u8005\u304c\u8907\u6570\u51fa\u5c55\u3057\u3001\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u30d3\u30fc\u30eb\u3060\u3051\u3067\u306a\u304f\u3001\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u306e\u30ef\u30a4\u30f3\u3001\u30b8\u30f3\u3001\u30a6\u30aa\u30c3\u30ab\u306a\u3069\u69d8\u3005\u306a\u5546\u54c1\u304c\u5c55\u793a\u3055\u308c\u3066\u3044\u305f\u3002\u5b9f\u969b\u306b\u3044\u304f\u3064\u304b\u3092\u8a66\u98f2\u3092\u3055\u305b\u3066\u3044\u305f\u3060\u3044\u305f\u304c\u3001\u975e\u5e38\u306b\u9999\u308a\u304c\u3088\u304f\u3001\u672c\u7269\u306b\u8fd1\u3044\u5473\u308f\u3044\u3092\u3082\u3063\u305f\u8cea\u306e\u9ad8\u3044\u88fd\u54c1\u304c\u63c3\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u5b9f\u611f\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u898b\u672c\u5e02\u306b\u304a\u3051\u308b\u3001\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306b\u95a2\u3059\u308b\u30d1\u30cd\u30eb\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306e\u4e2d\u3067\u3001\u30d1\u30cd\u30ea\u30b9\u30c8\u306e\uff11\u4eba\u304b\u3089\u300c\u81ea\u5206\u306f\u30a2\u30eb\u30b3\u30fc\u30eb\u306f\u98f2\u307e\u306a\u3044\u3051\u308c\u3069\u3082\u3001\u30d1\u30d6\u306b\u306f\u884c\u304d\u305f\u304f\u3066\u3001\u540c\u50da\u30fb\u53cb\u4eba\u305f\u3061\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308a\u305f\u3044\u3068\u3044\u3046\u6d88\u8cbb\u8005\u306e\u305f\u3081\u306b\u3001\u30e1\u30cb\u30e5\u30fc\u306e\u4e2d\u306b\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306e\u30ab\u30c6\u30b4\u30ea\u3092\u3057\u3063\u304b\u308a\u3068\u7d44\u307f\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308b\u300d\u3068\u306e\u6307\u6458\u304c\u3042\u3063\u305f\u3002\u5b9f\u969b\u305d\u306e\u901a\u308a\u3001\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u306e\u8a18\u8f09\u304c\u5145\u5b9f\u3057\u305f\u30e1\u30cb\u30e5\u30fc\u8868\u3092\u898b\u304b\u3051\u308b\u3053\u3068\u3082\u5897\u3048\u3066\u304d\u305f\u3088\u3046\u306b\u611f\u3058\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-7937\" src=\"https:\/\/www.jlgc.org.uk\/jp\/wp-content\/uploads\/2022\/02\/ide-300x123.png\" alt=\"\" width=\"300\" height=\"123\" srcset=\"https:\/\/www.jlgc.org.uk\/jp\/wp-content\/uploads\/2022\/02\/ide-300x123.png 300w, https:\/\/www.jlgc.org.uk\/jp\/wp-content\/uploads\/2022\/02\/ide.png 566w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong><u>\u82f1\u56fd\u653f\u5e9c\u306e\u98df\u54c1\u8868\u793a\u5bfe\u5fdc<\/u><\/strong><\/p>\n<p>\u8fd1\u5e74\u306eNOLO\u5e02\u5834\u306e\u62e1\u5927\u3092\u53d7\u3051\u3066\u3001\u82f1\u56fd\u653f\u5e9c\u3082\u5bfe\u5fdc\u3092\u9032\u3081\u3066\u3044\u308b\u3002\u69d8\u3005\u306a\u7a2e\u985e\u306eNOLO\u5546\u54c1\u304c\u5e02\u5834\u306b\u51fa\u56de\u308b\u4e2d\u3001\u82f1\u56fd\u653f\u5e9c\u306f\u30011996\u5e74\u306b\u5236\u5b9a\u3055\u308c\u305f\u4f4e\u30a2\u30eb\u30b3\u30fc\u30eb\uff08\u30a2\u30eb\u30b3\u30fc\u30eb\u5ea6\u6570\uff08ABV\uff1aAlcohol By Volume)1.2\uff05\u4ee5\u4e0b\u306e\u98f2\u6599\uff09\u306e\u98df\u54c1\u8868\u793a\u306b\u95a2\u3059\u308b\u898f\u5247\u306b\u4ee3\u308f\u308b\u3082\u306e\u3068\u3057\u3066\u30012018\u5e7412\u6708\u306b\u3001Low Alcohol Descriptors Guidance\u3092\u767a\u8868\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u4e2d\u3067\u3001\u98df\u54c1\u8868\u793a\u306b\u4f7f\u308f\u308c\u308b\u7528\u8a9e\u304c\u4e3b\u306b\u6b21\u306e\u3088\u3046\u306b\u898f\u5b9a\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u25c6\u4f4e\u30a2\u30eb\u30b3\u30fc\u30eb\uff08Low alcohol\uff09\uff1a<\/p>\n<p>\u30a2\u30eb\u30b3\u30fc\u30eb\u5ea6\u65701.2%\u4ee5\u4e0b\u306e\u98f2\u6599\u3002\u30e9\u30d9\u30eb\u306b\u305d\u306e\u6700\u5927\u30a2\u30eb\u30b3\u30fc\u30eb\u5ea6\u6570\u3092\u8a18\u8f09\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u25c6\u8131\u30a2\u30eb\u30b3\u30fc\u30eb\uff08De-alcoholised\uff09\uff1a<\/p>\n<p>\u30a2\u30eb\u30b3\u30fc\u30eb\u5ea6\u6570\u304c0.5\uff05\u4ee5\u4e0b\u306b\u307e\u3067\u30a2\u30eb\u30b3\u30fc\u30eb\u304c\u9664\u53bb\u3055\u308c\u305f\u98f2\u6599\u3002\u30e9\u30d9\u30eb\u306b\u305d\u306eABV\u3092\uff08\u3042\u308b\u3044\u306f\u5b8c\u5168\u306b\u30a2\u30eb\u30b3\u30fc\u30eb\u3092\u542b\u307e\u306a\u3044\u65e8\u3092\uff09\u8a18\u8f09\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u25c6\u30a2\u30eb\u30b3\u30fc\u30eb\u30d5\u30ea\u30fc\uff08Alcohol free\uff09:<\/p>\n<p>\u30a2\u30eb\u30b3\u30fc\u30eb\u5ea6\u6570\u304c0.05\uff05\u4ee5\u4e0b\u306b\u307e\u3067\u30a2\u30eb\u30b3\u30fc\u30eb\u304c\u9664\u53bb\u3055\u308c\u305f\u98f2\u6599\u3002\u30e9\u30d9\u30eb\u306b\u305d\u306eABV\u3092\uff08\u3042\u308b\u3044\u306f\u5b8c\u5168\u306b\u30a2\u30eb\u30b3\u30fc\u30eb\u3092\u542b\u307e\u306a\u3044\u65e8\u3092\uff09\u8a18\u8f09\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u25c6\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\uff08Non-alcoholic\uff09\uff1a<\/p>\n<p>\u3053\u306e\u7528\u8a9e\u306f\u3001\u4e00\u822c\u306b\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u3068\u95a2\u9023\u3057\u305f\u540d\u524d\u3068\u3068\u3082\u306b\u4f7f\u308f\u308c\u308b\u3079\u304d\u3067\u306f\u306a\u3044\u3002\uff08\u305f\u3060\u3057\u3001\u672a\u767a\u9175\u306e\u30d6\u30c9\u30a6\u679c\u6c41\u3092\u539f\u6599\u3068\u3057\u3066\u8056\u4f53\u62dd\u9818\u3084\u8056\u9910\u5f0f\u306e\u307f\u3092\u76ee\u7684\u3068\u3057\u305f\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u30ef\u30a4\u30f3\u306f\u305d\u306e\u4f8b\u5916\u3068\u306a\u308b\u3002\uff09<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>\u304a\u308f\u308a\u306b<\/u><\/strong><\/p>\n<p>\u300c\u98f2\u307f\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u300d\u306f\u65e5\u672c\u3060\u3051\u3067\u306a\u304f\u3001\u30d1\u30d6\u6587\u5316\u304c\u6839\u4ed8\u304f\u82f1\u56fd\u306b\u304a\u3044\u3066\u3082\u898b\u3089\u308c\u308b\u5149\u666f\u3067\u3042\u308b\u3002NOLO\u306f\u3001\u82e5\u8005\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30a2\u30eb\u30b3\u30fc\u30eb\u3092\u98f2\u307e\u306a\u3044\u4eba\u3005\u3092\u30d1\u30d6\u306b\u3064\u306a\u304e\u3068\u3081\u308b\u5f79\u5272\u3092\u679c\u305f\u3057\u3001\u6642\u4ee3\u3068\u3068\u3082\u306b\u5909\u5316\u3092\u4f34\u3044\u306a\u304c\u3089\u3082\u82f1\u56fd\u306e\u30d1\u30d6\u6587\u5316\u306f\u7dbf\u3005\u3068\u7d9a\u3044\u3066\u3044\u304f\u3068\u611f\u3058\u305f\u3002<\/p>\n<p>\uff082022\u5e742\u6708\u3000\u6240\u9577\u88dc\u4f50\u3000\u897f\u5ddd\uff09<\/p>\n<p>&nbsp;<\/p>\n<p>\u51fa\u6240\uff1a<\/p>\n<p>https:\/\/www.statista.com\/statistics\/289939\/expenditure-on-non-alcoholic-beverages-in-the-united-kingdom-uk\/<\/p>\n<p>https:\/\/www.bbc.co.uk\/programmes\/articles\/5MF2yj5DXVZM0qNml2FN7Hr\/why-more-of-us-are-choosing-low-alcohol-drinks<\/p>\n<p>https:\/\/alcoholchange.org.uk\/alcohol-facts\/fact-sheets\/drinking-trends-in-the-uk<\/p>\n<p>https:\/\/www.standard.co.uk\/escapist\/wellness\/going-sober-giving-up-drinking-20s-30s-40s-b65880.html<\/p>\n<p>https:\/\/presshub.brewdog.com\/presshub\/brewdog-launches-worlds-first-alcohol-free-beer-bar#:~:text=The%20BrewDog%20AF%20Bar%20will,devoted%20to%20drinks%20without%20alcohol.<\/p>\n<p>https:\/\/assets.publishing.service.gov.uk\/government\/uploads\/system\/uploads\/attachment_data\/file\/763840\/low-alcohol-descriptors-guidance.pdf<\/p>\n<!-- 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