‘Tokyo Brand’ is new branding project by Tokyo Metropolitan Government to establish Tokyo as a powerful destination, with Tokyo 2020 and beyond in mind.<\/p>\n
Tokyo is the centre of the world’s attention now due to Tokyo 2020.<\/p>\n
Therefore,\u00a0TMG wants to rediscover Tokyo’s appeal and communicate the Tokyo brand to the world with confidence.<\/p>\n
As part of this project, we will hold a series of discussion events, “Tokyo Brand Meeting”. It will invite people who work in Tokyo from various fields and host a discussion to rediscover Tokyo’s appeal.<\/p>\n
The first Meeting is titled “How much can technology make Tokyo attractive?” and will invite Seiichi Saito and Toshiyuki Inoko, both “digital creators”.<\/p>\n
Please take part in this session on Twitter. You can do so by tweeting your response to the following questions, using the hashtag #tokyobrand. (by 15 June)<\/p>\n
– What is Tokyo’s appeal and attractiveness in the eyes of the world?<\/p>\n
– What needs to be done to tell the world Tokyo’s appeal and attractiveness?<\/p>\n
– What role can technology play in telling the world Tokyo’s appeal and attractiveness?<\/p>\n