{"id":1233,"date":"2010-09-15T11:18:51","date_gmt":"2010-09-15T11:18:51","guid":{"rendered":"http:\/\/jlgc.wordpress.com\/?p=1233"},"modified":"2018-10-11T15:56:44","modified_gmt":"2018-10-11T14:56:44","slug":"jumping-on-the-brands-wagon","status":"publish","type":"post","link":"https:\/\/www.jlgc.org.uk\/en\/about-jlgc\/jumping-on-the-brands-wagon\/","title":{"rendered":"Jumping on the brands wagon"},"content":{"rendered":"<p>Japan Local Government Centre&#8217;s Andrew Stevens has been published on the comment <em>Guardian Public<\/em> website. His article &#8216;Jumping on the brands wagon&#8217;\u00a0discusses the issues around place branding and its use by local authorities.<\/p>\n<p>The piece is a preview of his chapter in the forthcoming book <em>City Branding \u2013 Theory and Cases<\/em> which is to be published in November by Palgrave.<\/p>\n<blockquote><p>Place branding has always been an issue with local authorities &#8211; it&#8217;s not all about logos and slogans. However with the new local enterprise partnerships, synergy will be the main priority as administrative boundaries are washed away<\/p><\/blockquote>\n<p>To read the article, click <a href=\"http:\/\/www.guardianpublic.co.uk\/branding-local-enterprise-partnerships-comment\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japan Local Government Centre&#8217;s Andrew Stevens has been published on the comment Guardian Public website. His article &#8216;Jumping on the brands wagon&#8217;\u00a0discusses the issues around place branding and its use by local authorities. The piece is a preview of his chapter in the forthcoming book City Branding \u2013 Theory and Cases which is to be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18],"tags":[],"class_list":["post-1233","post","type-post","status-publish","format-standard","hentry","category-about-jlgc"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/posts\/1233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/comments?post=1233"}],"version-history":[{"count":2,"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/posts\/1233\/revisions"}],"predecessor-version":[{"id":7720,"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/posts\/1233\/revisions\/7720"}],"wp:attachment":[{"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/media?parent=1233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/categories?post=1233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/tags?post=1233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}