{"id":12122,"date":"2024-10-08T14:53:32","date_gmt":"2024-10-08T13:53:32","guid":{"rendered":"https:\/\/www.jlgc.org.uk\/en\/?p=12122"},"modified":"2024-10-09T11:59:57","modified_gmt":"2024-10-09T10:59:57","slug":"%e3%80%90new%e3%80%91case-study-the-nationwide-mayumi-chan-exchange-project","status":"publish","type":"post","link":"https:\/\/www.jlgc.org.uk\/en\/international-exchange\/%e3%80%90new%e3%80%91case-study-the-nationwide-mayumi-chan-exchange-project\/","title":{"rendered":"\u3010NEW\u3011Case Study: The Nationwide Mayumi-chan Exchange Project"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.jlgc.org.uk\/en\/wp-content\/uploads\/2024\/10\/en_sp_image.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"435\" src=\"https:\/\/www.jlgc.org.uk\/en\/wp-content\/uploads\/2024\/10\/en_sp_image.jpg\" alt=\"\" class=\"wp-image-12124\" srcset=\"https:\/\/www.jlgc.org.uk\/en\/wp-content\/uploads\/2024\/10\/en_sp_image.jpg 768w, https:\/\/www.jlgc.org.uk\/en\/wp-content\/uploads\/2024\/10\/en_sp_image-300x170.jpg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Can municipal mascots halt population decline in rural areas?<\/em>&nbsp;<\/p>\n\n\n\n<p>There are literally thousands of municipal mascots (or<em> yuru-chara<\/em>) in Japan, across the public sector.<br><br>Motomiya City (population 30,000), the smallest municipality of Fukushima Prefecture in North East Japan, has since 2019 embarked on a project to assemble all those with the given name Mayumi across Japan as allies of its own local mascot &#8216;Mayumi-chan&#8217;.<br><br>Inspired by local government officer Mayumi-san, who took part in an event by Motomiya City Hall&#8217;s Migration and Settlement Division, the<strong> Nationwide Mayumi-chan Exchange Project<\/strong> is a fun way to not only promote civic pride in the municipality, but also generate national PR for the city as a place to relocate.<\/p>\n\n\n\n<p>We have now uploaded Motomiya City Government&#8217;s recent presentation on the project <a href=\"https:\/\/www.jlgc.org.uk\/en\/wp-content\/uploads\/2024\/10\/Presentation-of-Motomiya-City.pdf\" data-type=\"URL\" data-id=\"https:\/\/www.jlgc.org.uk\/en\/wp-content\/uploads\/2024\/10\/Presentation-of-Motomiya-City.pdf\">as a case study to our website<\/a> (PDF).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can municipal mascots halt population decline in rural areas?&nbsp; There are literally thousands of municipal mascots (or yuru-chara) in Japan, across the public sector. Motomiya City (population 30,000), the smallest municipality of Fukushima Prefecture in North East Japan, has since 2019 embarked on a project to assemble all those with the given name Mayumi across [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[15],"tags":[29,26],"class_list":["post-12122","post","type-post","status-publish","format-standard","hentry","category-international-exchange","tag-city-branding","tag-local-growth"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/posts\/12122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/comments?post=12122"}],"version-history":[{"count":10,"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/posts\/12122\/revisions"}],"predecessor-version":[{"id":12135,"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/posts\/12122\/revisions\/12135"}],"wp:attachment":[{"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/media?parent=12122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/categories?post=12122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jlgc.org.uk\/en\/wp-json\/wp\/v2\/tags?post=12122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}